Small Business and Digital Marketing - What to Prioritize

When you own a small business, you are responsible for every aspect of your business. Juggling between accounting, operations, products, or services can start to feel overwhelming. Sometimes, it may even call for the need to prioritize certain business functions above others. This can results in some very important aspects of your business to be neglected, such as marketing.

Marketing for small businesses can get complicated depending on various factors, so your time and efforts should be spent on finding the right resources and the most impactful channels to reach those potential customers.

Mobile Marketing

Mobile friendly: More and more people are using their cell phones for every aspect of their lives, including research and shopping into products. In 2017, 34.5% of retail e-commerce sales came from a mobile source. It’s important that when your potential customer seeks you out or clicks through your ad, that your website or landing page is responsive to different devices. This means that it will be fully functional no matter how your customer is accessing your site. Whether through a desktop or a mobile device, your website should achieve the same results.

Social Ads: One of the most important and ever growing channels for your business to be seen is social media advertising. Facebook, Twitter, Instagram, and even Snapchat have all provided resources for businesses to get their advertisements in front of more eyes. What’s the best part? They are measurable! You can view and download insights that you can share with stakeholders or partners in your business to show your return on investment and identify exactly which ad resulted in a purchase.

Search Engine Optimization

You may have seen or used the term Search Engine Optimization when it comes to online marketing but how exactly does that translate to your business? 75% of users only look at the first page of the results to find the answer they are looking for and they rarely travel to other pages. This means that it is very important to be sure that your published website has the best optimization, especially on a local level, so that when people in your business area search for your product or service – they find you.

Video Content

As a small business, you are no doubt familiar with the benefits of advertising on television in your local market. However, have you ever considered using the same short videos that air on TV for your social networks and websites? The short form nature of a TV commercial packs all the info you’d like your customer to know, in a very consumable format that is conducive to the social media digital world we live in today. Get your message out there – quickly!

Let us make it even easier!

Needless to say, there are plenty of other tactics out there and a lot of possibilities to grow your business online. Don’t know where to start? Let the experts at Buckeye sit down and offer you a free digital advertising audit. Social media advertisements, search engine optimization, and video content are all services that Buckeye Broadband can take off your plate. Visit to get in touch with us.



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